The Talk Show: Live From WWDC
7:00pm Tuesday  •  California Theatre
Tickets Available  •  Fun Will Be Had
Moltz on the Genius Ads

John Moltz:

It’s still a switcher-based game for Apple. In order to increase Mac sales, they have to get people to switch from Windows. Ads like these (if not necessarily these exact ads) are integral to the game plan.

★ Saturday, 28 July 2012