Phil Schiller in Court, on iPhone Sales to Date

Matthew Panzarino:

Schiller was being asked about the cumulative sales of the original iPhone, and he said that they were ‘extremely good’ and exceeded Apple’s expectations. Then, the court was shown cumulative unit sales for the iPhone and iPad and Schiller explained Apple’s simple metric for success of each model it released:

Each new generation sold approximately equal to all previous generations combined.

Matt Richman noted this last year, and it’s continued to hold true.

The Verge has a full run-down of Schiller’s testimony.

★ Friday, 3 August 2012