The study was entered into evidence today in the high-stakes
patent trial between Apple and Samsung. There had been suggestions
that unhappy customers were returning Samsung’s tablet because
they originally thought they were buying an iPad, but the newly
released study reveals a different set of motivations.
The study, conducted last year at 30 Best Buy stores in New
York, Los Angeles, and Florida to determine why consumers were
returning the tablet, found that 25 percent of the returns cited
malfunctions such as browser freezes, lack of screen
sensitivity, and poor Wi-Fi connectivity. Another 17 percent
cited issues such as screen lagging, short battery life, and
inability to sync with PCs.