The Effect of Typefaces on Credibility

Interesting experiment by filmmaker Errol Morris. (Via Kottke.)

Update: Several keen-eyed readers spotted something I missed. The graphs that accompany the article (for example, this one and this one) are highly misleading, insofar as they omit the first 10,000 responses from the bottom of the chart, so as to exaggerate the results. That’s not to say the effect does not exist, but it far more subtle than these graphs suggest.

Friday, 10 August 2012