The problem is more existential than that: magazines, all kinds of
them, don’t work very well in the marketplace anymore.
Like newspapers, magazines have been in a steady slide, but now,
like newspapers, they seem to have reached the edge of the cliff.
Last week, the Audit Bureau of Circulations reported that
newsstand circulation in the first half of the year was down
almost 10 percent. When 10 percent of your retail buyers depart
over the course of a year, something fundamental is at work.