Hamish McKenzie on Magazines’ Bundling Problem

Hamish McKenzie, following up on David Carr’s aforelinked piece:

I haven’t got a focus group to prove this, but I would bet that anyone who uses reading apps such as Longform, Instapaper, Readability, and Pocket prefers those content delivery mechanisms to bundled magazines. These platforms allow readers to select and sort content in a way that works for them, from disparate sources, without having to deal with cumbersome digital magazine files and swathes of packaged content that simply isn’t relevant, or of interest.

We’re reading, perhaps more than ever, but we’re reading on our screens.

Tuesday, 14 August 2012