Because That’s Where the Content Is

MG Siegler, on today’s WSJ report that Apple is in talks with cable companies about a deal for an Apple TV product that works with cable TV:

This should surprise absolutely no one. In fact, the news isn’t even actually new. Apple has been talking to these guys for years. And they’ll keep talking to them right up until they debut whatever it is they’re going to debut.

It seems that the shock of this news is more around the fact that Apple may not actually completely transform the industry overnight. No shit. You know what other industry they didn’t transform over night? The mobile industry.

Or the music industry for that matter. The iTunes Music Store wasn’t some all-new thing that obviated the existing music industry — it was built on top of the existing music industry.

Thursday, 16 August 2012