Astute observation from Dustin Curtis:
Outside of the direct value from its graph, Twitter is in an
extremely unusual position for a social service. While it is
ostensibly a sharing service, it is actually a broadcasting
medium. People use Twitter more like they use TV; they follow
accounts they are interested in, namely celebrities and companies,
and then they consume the content as a form of entertainment.
Normal people have very little incentive to use Twitter except to
communicate unidirectionally with their interests. This is why it
has been shown that the vast majority of Twitter users who sign up
never tweet, even though a huge number of those people view their
Where by “TV”, he means traditional TV, where people watch what’s on right now, not the time-shifting or on-demand style of TV that many of us are now accustomed to. That’s why advertisers are so intrigued, perhaps — it brings back some control over not just what viewers see, but when they see it.
★ Thursday, 23 August 2012