Stephen Coles on the New Microsoft Logo

Stephen Coles:

It follows the visual identity that it already established in Microsoft products and marketing for years, and it reflects the style of typography that is at the core of their Windows Phone and Windows 8 (formerly “Metro”) operating systems. But I think it’s the wrong choice. Or maybe the right one, but several years too late.

For another, more strident, argument along the same lines, see this piece by Andrew Brett Watson. Me, I don’t see Segoe (Microsoft’s identity font) as being that close to Myriad (Apple’s). But they’re quite obviously along the same lines.

★ Monday, 27 August 2012