Passing the Costs Along

Marco Arment:

Unoriginal manufacturers will need to pay for their unoriginality. The most reasonable course of action, therefore, is to truly innovate and design products that aren’t such close copies.

Agreed. What this verdict might lessen is the low-risk, low-cost, (and as Samsung’s smartphone sales have shown, potentially high-reward) strategy of simply copying what truly innovative, risk-taking companies have shown to be successful.

★ Monday, 27 August 2012