Perceptions Matter

Quentin Fottrell, reporting for MarketWatch:

Gazelle.com reports a 50% increase in Samsung smartphones over the past three days, which has led to a 10% drop in prices for those devices. “Consumers seem to be jumping ship,” says Anthony Scarsella, chief gadget officer at Gazelle.com. “We expect this trend to continue, especially with this latest verdict.”

$1 billion isn’t that much money, either to Apple or Samsung. But the PR value of this verdict is far higher. (Via Jim Dalrymple.)

★ Tuesday, 28 August 2012