Perceptions Matter

Quentin Fottrell, reporting for MarketWatch: reports a 50% increase in Samsung smartphones over the past three days, which has led to a 10% drop in prices for those devices. “Consumers seem to be jumping ship,” says Anthony Scarsella, chief gadget officer at “We expect this trend to continue, especially with this latest verdict.”

$1 billion isn’t that much money, either to Apple or Samsung. But the PR value of this verdict is far higher. (Via Jim Dalrymple.)

Tuesday, 28 August 2012