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Which iPhones Survive After September 12?

The More/Real weblog speculates on Apple’s post-iPhone-5 phone lineup:

On the 12th, Apple will presumably start selling an iPhone 5 that would most likely take over the iPhone 4S’ position in the lineup. The 3GS will almost certainly be killed on the 12th. It was introduced in 2009, has been in service for three and a half years and has done its job well.

I wouldn’t count the 3GS out. I presume it will indeed lose its spot as the free-with-contract phone in the lineup, to be replaced by the iPhone 4, and the 4S will take over the $99-with-contract spot. But what about the low-cost prepaid market? If Apple wants to start taking market share in that market, my guess is they’ll do it with the 3GS.

That’s a lower-margin market than what Apple typically targets, but otherwise, they’re ceding it to Android. In the PC market, Apple ceded the low-cost segment to Windows, so perhaps they’re willing to do the same thing with phones. But I wouldn’t bet on it.

Thursday, 6 September 2012