This Is (Still) How Apple Rolls

This piece I wrote for Macworld two years ago comes to mind when I read things like this and this. Wrote I:

The iPhone is following the same pattern. In 2007 it debuted with no third-party apps, no 3G networking, and a maximum storage capacity of 8GB. One year later, Apple had doubled storage, added 3G and GPS, and opened the App Store. The year after that, Apple swapped in a faster processor, added a compass and an improved camera, and doubled storage again. The pattern repeats. We may never see an iPhone that utterly blows away the prior year’s, but we’ll soon have one that utterly blows away the original iPhone.

★ Thursday, 13 September 2012