5
Passbook and Apple Retail Stores

Jordan Staniscia:

The thing is, why is Apple waiting for third parties? Apple owns retail locations — one of the types of businesses Passbook was built to support. Couldn’t it have given out iPhone 5 preorder slips or a coupon for an Apple TV to fill this ecosystem even a drip?

Or how about a coupon for a discounted Lightning adapter? Or gift cards?

★ Wednesday, 26 September 2012