Pew Survey Pegs Android U.S. Tablet Market Share at 48 Percent

They’re including the Kindle Fire as “Android”, and the survey was conducted before the Nexus 7 shipped. Color me skeptical, given that these numbers seem out of line with other market share indicators, but perhaps things are changing:

Now, just over half, 52%, of tablet owners report owning an iPad, compared with 81% in the survey a year ago. Android-based devices make up the bulk of the remaining tablet ownership, 48% overall, dominated largely by the Kindle Fire. Two in ten, 21%, own a Kindle Fire, 8% the Samsung Galaxy, and the rest, a mix of others.

If the Kindle Fire and Galaxy Tab combine for 29 percent, that leaves 19 percent to be split among the also-ran Android tablets.

★ Tuesday, 2 October 2012