Teenager Survey Shows Growing Ownership of iPhones and iPads

Results from analyst Gene Munster’s semi-annual survey of U.S. teenagers. These two nuggets on the growth rate are stunning:

  • Survey finds 40% of teens own an iPhone, up from 34% in the spring and 23% a year ago.

  • Of the survey group, 44% have a tablet; 72% of those own iPads. In the spring survey, 34% owned a tablet; a year ago the total was 29%.

That growth rate in tablet ownership shows just how high the stakes are for Microsoft with Windows 8. They’ve got one chance to get in the game with tablets, and this is it. The train is leaving the station.

★ Tuesday, 9 October 2012