In the two weeks that the Passbook program was in place at four
Major League ballparks, Passbook accounted for 12% of sales of
single game tickets purchased online, around 1,500 in total. Those
numbers seem pretty darn impressive, the parks are not minor ones,
and that’s a decent chunk of ticketing. But they get even more
impressive when you think about the breakdown.
That 12% is only two weeks, only counts online purchasers who
chose to deliver to mobile users, who were iPhone owners, and
those that updated to iOS 6 (which was only available on the 19th
of last month) within that period could take advantage of
Passbook. I think its very safe to say that percentage is going to
get a lot higher next season, when the MLB rolls out Passbook
support to many more parks.
Maybe Passbook is going to be a big deal.