MLB’s Passbook Ticketing Experiment Pays Off

Matthew Panzarino:

In the two weeks that the Passbook program was in place at four Major League ballparks, Passbook accounted for 12% of sales of single game tickets purchased online, around 1,500 in total. Those numbers seem pretty darn impressive, the parks are not minor ones, and that’s a decent chunk of ticketing. But they get even more impressive when you think about the breakdown.

That 12% is only two weeks, only counts online purchasers who chose to deliver to mobile users, who were iPhone owners, and those that updated to iOS 6 (which was only available on the 19th of last month) within that period could take advantage of Passbook. I think its very safe to say that percentage is going to get a lot higher next season, when the MLB rolls out Passbook support to many more parks.

Maybe Passbook is going to be a big deal.

★ Wednesday, 10 October 2012