By John Gruber
Dekáf Coffee Roasters
You won’t believe it’s decaf. That’s the point.
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It’s a brand ad, not a product ad — not about what Surface can do or how. That’s not necessarily a bad thing, though. The ad has a clear message: Surface is an iPad-size tablet with a magnetic keyboard cover and it’s fun. That’s a pretty good message. It’s about framing the product in people’s minds.
★ Wednesday, 17 October 2012