By John Gruber
Lex.Games: Free daily word games from Lex Friedman. Not the weird Elon stan;
the real Lex Friedman.
It’s a brand ad, not a product ad — not about what Surface can do or how. That’s not necessarily a bad thing, though. The ad has a clear message: Surface is an iPad-size tablet with a magnetic keyboard cover and it’s fun. That’s a pretty good message. It’s about framing the product in people’s minds.
★ Wednesday, 17 October 2012