Why Apple Doesn’t Care About Its Competition

Felix Salmon:

Apple, famously, has the same pricing philosophy as Louis Vuitton: it sells premium products at premium prices, and it never discounts. That philosophy has made it an aspirational brand worldwide: you don’t see vendors in China selling fake Google Nexus 7s. Sometimes, as with the iPhone and iPad, the world beats a path to the company’s door in any case. Other times, as in the case of wireless routers or external displays, Apple’s products are so much more expensive than the competition that only the rich Apple faithful tend to buy them.

Smartest piece on the iPad Mini that I’ve seen all week. What the iPad Mini shows is that Apple holds tablets like the Nexus and Kindle Fire in disdain.

★ Thursday, 25 October 2012