iMore: Copy Editing Amazon’s Kindle Fire vs. iPad Mini Ad

Of course there’s lots to quibble about regarding Amazon’s Kindle Fire/iPad Mini comparison. That’s advertising. But the bottom line is that this sort of thing was inevitable with the iPad Mini’s $329 starting price. That’s not to say the iPad Mini’s price is too high, but simply that it’s not competing on price. Amazon, as ever, is.

★ Monday, 29 October 2012