Whither Phil Schiller?

From MG Siegler’s comments on the Forstall sacking:

No mention of Phil Schiller. No need. He’s clearly number two in the food chain, I believe.

I had the same thought. Tim Cook gets hit by a bus, I think Schiller takes the throne. It’s almost telling that he’s completely unmentioned in today’s announcement, and it’s definitely telling that Cook and Schiller were the only people to appear on stage last week. It’s been reported for a while that Forstall and Jony Ive were not getting along, but I’ve long heard stories that Schiller and Forstall butted heads on numerous occasions.

I’ve said it before and I’ll say again: “marketing” at Apple isn’t what most people think of as marketing. At Apple, the product is the marketing. There are slogans and taglines and styles and songs to choose, but the heart of all Apple marketing are the products themselves.

★ Monday, 29 October 2012