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iPad Sales Grew 44 Percent in Q3

Interesting catch by Horace Dediu from last week’s Apple earnings call:

The iPad grew shipments at 26% y/y but “sales” as measured by sell-through were up 44%.

With competing tablets, “shipment” numbers often make sales look better than they actually are. But here, Apple was in a situation where shipment numbers made iPad demand look weaker than it actually was.

★ Tuesday, 30 October 2012