Subcompact Publishing

Brilliant piece by Craig Mod on The Magazine and the imminent disruption of the publishing industry:

Navigation should be consistent and effortless. Subcompact Publishing applications don’t require complex how-to pages or tutorials. You shouldn’t have to hire a famous actor to show readers how to use the app with his nose. Much like a printed magazine or book, the interaction should be intuitive, effortless, and grounding. The user should never feel lost.

Tuesday, 27 November 2012