WSJ: ‘Eddy Cue: Apple’s Rising Mr. Fix-It’

Jessica E. Lessin, in a piece for the WSJ:

The ascent solidifies Mr. Cue’s role as one of the chief deputies to Mr. Cook, who has surrounded himself with several close advisers without elevating one to a clear number two. Mr. Cue has the loyalty and admiration of many longtime employees, who respect that he was with Apple during the dark days before Mr. Jobs began his turnaround of the company in the late 1990s.

Mr. Cue is also a champion of the Apple way: Entering new areas patiently and slowly and preaching the need to put the customer first. To negotiating partners, he epitomizes the company’s penchant for secrecy with a poker face that media companies scramble to decipher.


Mr. Cue couldn’t be reached for comment and Apple didn’t make him available for an interview.

Also says iTunes 11 may arrive tomorrow. Apple’s running out of time for their “November” deadline, and it’s unclear whether the Journal is basing this expectation on that deadline, or information from a source. The article simply states:

This week, Mr. Cue faces a test of how well Apple can keep up in online services with the launch of a new desktop version of iTunes, which is expected as soon as Thursday.

Wednesday, 28 November 2012