‘Always’

Brian Stoffel, writing for The Motley Fool:

I think that, at less than 10 times expected earnings for 2013, Apple is a good buy.

Finally, we have Whole Foods. I know that many people think the stock looks pretty pricey, and with it currently at 37 times earnings, I don’t blame them for thinking so. But consider this simple maxim: The highest-quality companies will always trade for a premium.

Curious use of “always” given the preceding paragraph, no?

★ Wednesday, 5 December 2012