T-Mobile USA CEO John Legere confirmed that the iPhone will be
among the Apple products that T-Mobile sells next year, but he
said that T-Mo will sell it in a far different way than other
carriers. T-Mobile is eliminating all device subsidies in 2013,
requiring new customers to pay full price for their phones up
front, buy it on installment or bring their own unlocked devices,
Legere said speaking at corporate parent Deutsche Telekom’s
Capital Markets Day in Bonn. […]
T-Mobile will have to explain to customers that they will actually
save money over the length of a two-year contract by paying a
lower value plan rate. And while there would be truth in T-Mo’s
claims, it’s still a hard sell to many consumers, especially with
the iPhone’s huge price tag dangling in front of them.
Could be a huge change to the U.S. phone market if it works.