Another From the Archive: ‘Apple to Netbooks: Drop Dead’

Tim Cook on netbooks, back in 2009:

“For us, it’s about doing great products. And when I look at what is being sold in the netbook space today, I see cramped keyboards, terrible software, junky hardware, very small screens, and just not a consumer experience… that we would put the Mac brand on, quite frankly. And so it’s not a space, as it exists today, that we’re interested in, nor do we believe that customers in the long term would be interested in.”

★ Monday, 31 December 2012