The ‘Whoa’ Business Model

Neven Mrgan:

I wonder if there’s a business to be gotten into where one shows movies the way everyone wants to see them: just the movies, from the very first second you start watching. It’s a naive thought; I understand that. But I can’t forget that when those lights went down, when that screen went up, and when that twangy riff kicked in, there were audible gasps and cheers in the audience, and someone behind me yelled out “whoa, awesome!”

★ Friday, 4 January 2013