The Apple Paradox

Benedict Evans:

As an investor, therefore, are you buying a company with high growth and continued high profits, slowing growth and the same high profits, or the same growth and (due to cheaper products) lower profit? It really isn’t clear. More cynically, this is a catch 22: high numbers mean saturation (bad), and low numbers mean slowing growth (bad).

Finally, Apple has got to the point where all news is bad news.

The paradoxical demands of investors: they want Apple to add a new lower-cost iPhone and think the iPad Mini is too expensive, but, they don’t want Apple’s profit margins to drop. Can’t have it both ways.

★ Thursday, 24 January 2013