On the Implications of Amazon’s Low Margin Strategy

Eugene Wei:

A lot of folks, especially Apple supporters, like to characterize Amazon as irrational, even crazy, for its willingness to live with low margins. It must be frustrating to compete with a company like that. But to call their strategy irrational or to believe they want to be a non-profit is a dangerous misreading of what they’re all about.

I, for one, don’t think there’s anything irrational about Amazon. I admire them greatly, and think they’re a devilishly clever company. Who I think is irrational are the Amazon investors who support Amazon’s continuing lack of profits.

★ Friday, 25 January 2013