‘Who Needs a 128 GB iPad?’

Todd Haselton:

So I guess I’m curious. Who really does need a 128GB iPad, aside from those who just have tons of videos, music and photos?

I think Apple’s PR announcing it answers that. Professional users:

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork users, and customers who rely on other incredible apps like Global Apptitude for analyzing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity.

Back to Haselton:

I think most consumers will be better off either buying a full featured laptop, such as the MacBook Air, or for portability, the Surface with Windows 8 Pro.

For some users, sure. But a lot of people — most people, even? — would rather have an iPad than a MacBook Air, no matter the price difference. People like working on the iPad not because it’s cheaper (or at least not only), but because, for them, it is better. (And specifically for people who are looking for a device with more storage capacity than a 64 GB iPad, the Surface Pro seems like a poor choice.)

Anyway, the fact that Haselton thought to write this makes me even more convinced that Apple’s timing of this announcement is no coincidence.

Tuesday, 29 January 2013