Brian Lam on the New BlackBerry Phones

Brian Lam:

You should not buy this phone unless you have emotional and cultural reasons to love Blackberry, or some arcane enterprise reason I will not pretend to understand. Tim Stevens agrees, saying, “I think the Z10 is a really nice device, and I think that BB10 is a really nice OS. The problem is it just isn’t a standout in any regard. But, and this is an important but, I think BB10 will make those stalwart BlackBerry fans very happy, and will keep them faithful.”

I don’t mean to be dismissive of Blackberry’s efforts as a company but I know where my loyalties are, and it’s not with android or apple or any company. It boils down to this–I would never ever tell anyone I care about to consider these phones. So, that’s what I think about Blackberry’s new stuff.

“Good enough” is not good enough when you’re way behind. You need to make a great leap ahead to make a big comeback.

★ Thursday, 31 January 2013