Monoprice Expands Beyond Cables

John Herrman, writing for BuzzFeed:

Monoprice had dabbled in headphones and speakers before, but this was something different. At CES, the company announced a high-end LCD monitor, specced to compete with $1,000 models from the likes of Dell and Apple but priced at below $400. It would carry the Monoprice brand, like everything else the company sells. And it would be targeted at the same savvy, know-it-all nerds who had been recommending cheap Monoprice cables on forums and blogs for years. The company also launched a GoPro-style action cam for about $90. Almost overnight, Monoprice willed a consumer electronics brand into existence.

Via Peter Cohen.

★ Monday, 4 February 2013