By John Gruber
Bolt lets you build, edit, & test web applications in real time. Try it now.
Alex Gollner examines the nine different ways Apple has described itself in its press releases since 1995. The biggest change, no surprise, is from biz-dev bullshit to plain English, four days before Steve Jobs became CEO in September 1997. Also interesting: as the company has gotten bigger, its description of itself has gotten simpler.
★ Tuesday, 5 February 2013