Bobby Grasberger, regarding Matt McGee’s methodology for counting Twitter references in Super Bowl commercials:
All 26 of his “Twitter mentions” included hashtags. But many of
the hashtags were platform agnostic: not accompanied by a
In fact, by my count only 3/26 of the hashtags were accompanied
by a Twitter logo. That means the other 88% (23/26) could just as
easily be credited to Instagram, Google+ or, most appropriately,
all three major hashtag-supporting platforms.
Fascinating, really, that when it comes to punctuation-character-prefixed social media network jargon, “#SloganHere” hashtags are now seemingly far more common in advertising than “@CompanyName” account names. I do think the fact that they work across both Twitter and Instagram is a factor here.
Update: Great point by Matthew Hunt:
The interesting part to me is hashtag = “you should talk about
us”, vs. old “go here to see what we have to say”.
★ Tuesday, 5 February 2013