By John Gruber
Kolide ensures only secure devices can access your cloud apps. Watch the demo to see how it works.
Bobby Grasberger, regarding Matt McGee’s methodology for counting Twitter references in Super Bowl commercials:
All 26 of his “Twitter mentions” included hashtags. But many of the hashtags were platform agnostic: not accompanied by a Twitter logo.
In fact, by my count only 3/26 of the hashtags were accompanied by a Twitter logo. That means the other 88% (23/26) could just as easily be credited to Instagram, Google+ or, most appropriately, all three major hashtag-supporting platforms.
Fascinating, really, that when it comes to punctuation-character-prefixed social media network jargon, “#SloganHere” hashtags are now seemingly far more common in advertising than “@CompanyName” account names. I do think the fact that they work across both Twitter and Instagram is a factor here.
Update: Great point by Matthew Hunt:
The interesting part to me is hashtag = “you should talk about us”, vs. old “go here to see what we have to say”.
★ Tuesday, 5 February 2013