Adam Rifkin: ‘Tumblr Is Not What You Think’

Adam Rifkin:

Tumblr provides its users with the oldest privacy-control strategy on the Internet: security through obscurity and multiple pseudonymity. Its users prefer a coarse-grained scheme they can easily understand over a sophisticated fine-grained privacy control — such as Facebook provides — that requires a lot of time and patience. To quote Sweet Brown, Ain’t nobody got time for that.

Tumblr proves that the issue is less about public vs. private and more about whether you are findable and identifiable by people who actually know you in real life.

★ Monday, 18 February 2013