Did You Know Apple Pre-Announced Its iPad Sales?

Matthew Panzarino:

That’s great. Only one problem: Apple never announced any such plans of any sort. I’m sure that Apple planned to sell a certain amount of both models, but it never reveals those estimates publicly. In fact, it has become even more conservative in its forecast reporting in an endeavor to halt projection inflation.

DisplaySearch estimated those numbers from what it saw as a shift in a specific split of component orders. In fact, these estimates based on a single component (TFT LCDs).

Much of the news media is afflicted with a collective mental disorder in which any estimate (read: guess), if it comes from someone whose job title is “analyst”, somehow becomes a fact.

Thursday, 28 February 2013