Samsung’s ‘Tone-Deaf and Shockingly Sexist’ Galaxy S4 Launch Event

Molly Wood, writing for CNet:

The comically alcoholic one, DeeDee, then proceeds to demo how eye tracking can pause a video when you look away from the screen… as she looks away at a hunky gardener type who proceeds to take off his shirt.

“While the women are cooling down,” says the emcee, “why don’t you tell us about S Health?”

By then, it’s almost too easy to have there be a joke about marrying a doctor and then the one about eating too much cheesecake ohyeahthatoneIshouldhaveseenthatcoming. Of course those jokes are in there. Why would those jokes not be in there? We already had a tap-dancing tow-headed kid and a hot Brazilian girl.

I’d say they went right over the line from sexism to outright misogyny. You really have to see this thing, especially the second half, to believe it.

★ Friday, 15 March 2013