Journamalism at Its Best

BBC News, “Apple Brand Less ‘Inspiring’, Survey Says”:

Smartphone rival Samsung is now seen as equally “inspiring” in the US, says the survey by consultancy Added Value.

Added Value is a subsidiary of WPP. WPP is Samsung’s ad agency. No mention of this in the story. Just reported as a legitimate unbiased survey. Stay classy, BBC News.

Update: The BBC subsequently added the following paragraph, but otherwise left the article as it stood:

AV is part of Sir Martin Sorrell’s marketing group WPP, whose clients include Samsung, Google and eBay.

★ Thursday, 21 March 2013