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The Man Taking on Google and Bing

Nice profile of DuckDuckGo and founder Gabriel Weinberg by Max Slater-Robins for Neowin:

But what sets DuckDuckGo apart from Bing or Google? According to Weinberg, it’s simple: Privacy. DuckDuckGo promises to never track a user’s clicks, or use previous searchers to aid current results. They describe the practice of targeting results based on past searches as placing a user in a “bubble,” where everything is controlled based on what you want to see (e.g. if you visit Fox News frequently, results for Fox News will rank higher than those for MSNBC).

Tuesday, 2 April 2013