Linked List: April 12, 2013

Friday, 12 April 2013

Berlin Airport Fiasco an Embarrassment for Germans ★

Kirsten Grieshaber, reporting for the AP:

German media have tracked down a list of tens of thousands of technical problems. Among them: Officials can’t even figure out how to turn the lights off. Thousands of light bulbs illuminate the gigantic main terminal and unused parking lots around the clock, a massive energy and cost drain that appears to be the result of a computer system that’s so sophisticated it’s almost impossible to operate.

“Sophisticated” is the wrong word for a system like this.

How the Banner Ad Was Born ★

Brian Morrissey, Digiday:

Back in the fall of 1994, Bill Clinton was nearly midway through his first term, Ace of Base was at the top of the charts, and the Web was in its infancy. Businesses were just waking up to the power of the Internet as a commercial platform. In California, the staff at Hotwired — the Internet offshoot of Wired — contemplated how exactly to pay the writers it hired.

The Disruptive Potential of Native Advertising ★

Felix Salmon:

In that sense, TV ads are truly native; the way you consume a TV ad is the same as the way you consume a TV show. Similarly, long copy print ads are native, for the same reason. And the ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit. […]

In stark contrast to the increasing sophistication of web publishing, however, the overwhelming majority of web advertising is still based on standard IAB ad units which were introduced in 1996 and haven’t changed much since. We’ve all learned how to tune such things out, either mentally or technologically, with ad-blocker software. Banner ads are never engrossing, they’re never shareable, and insofar as they attract your attention they do so in an evil way, by animating or blinking or otherwise distracting you from whatever it is you are trying to read.

Eschewing traditional web advertising is the best business decision I’ve ever made.

David Pogue on Facebook Home ★

David Pogue:

And there’s a more troubling question: Why?

The Facebook apps for both iPhone and Android are outstanding. They’re full-featured, beautifully designed, extremely popular. What does Home add, really? Yes, the ability to see incoming posts on your Home screen; you save one tap. But is it worth losing widgets, wallpaper, app folders and the Android status bar in the process?

Then there’s the weird new phone that comes with Home preinstalled — the HTC First. What’s the deal with this phone? It’s plastic, dull, uninteresting. It’s so generic, it should come in a plain white box that says PHONE on it.

From a practical standpoint, it seems very weird to me not to be able to check your battery life from the home screen.