Bono on Jony Ive

Writing for the Time 100:

What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance.

It’s more than just Apple’s competitors who don’t understand this.

(Via Matthew Panzarino.)

★ Friday, 19 April 2013