Jony Ive on Designing for Emotion

Jony Ive, quoted by Ben Thompson from a talk a few years ago:

You know we all can look at the same object, but we will all perceive it in a very unique way. It means something different to each of us. Part of the job of a designer is to try to understand what happens between physically seeing something and interpreting it.

Thompson offers some good thoughts on what Ive’s leadership means for iOS7 — but I think he vastly underestimates just how much work even just an appearance-only overhaul of iOS would be. An appearance overhaul plus the usual annual dose of functional changes, additions, and improvements is even more work.

Wednesday, 8 May 2013