Beware of Quotes That Aren’t Inside Quotation Marks

Yesterday, Bloomberg reporter Tim Culpan wrote this paragraph:

A decline in revenue from the iPad Mini “is more on demand, while price has been stable,” Pegatron Chief Executive Officer Jason Cheng said. “Not just tablets, also e-books and games consoles, almost every item is moving in a negative direction.”

Philip Elmer-DeWitt was curious about the placement of those quotation marks, and asked Cheng if he actually said that demand for the iPad Mini is down. He did not.

Friday, 10 May 2013