Beware of Quotes That Aren’t Inside Quotation Marks

Yesterday, Bloomberg reporter Tim Culpan wrote this paragraph:

A decline in revenue from the iPad Mini “is more on demand, while price has been stable,” Pegatron Chief Executive Officer Jason Cheng said. “Not just tablets, also e-books and games consoles, almost every item is moving in a negative direction.”

Philip Elmer-DeWitt was curious about the placement of those quotation marks, and asked Cheng if he actually said that demand for the iPad Mini is down. He did not.

★ Friday, 10 May 2013