A decline in revenue from the iPad Mini “is more on demand, while
price has been stable,” Pegatron Chief Executive Officer Jason
Cheng said. “Not just tablets, also e-books and games consoles,
almost every item is moving in a negative direction.”
Philip Elmer-DeWitt was curious about the placement of those quotation marks, and asked Cheng if he actually said that demand for the iPad Mini is down. He did not.