Businessweek Profiles Google X

Brad Stone feature for Businessweek, “Inside Google’s Secret Lab”:

While Teller runs the day-to-day operations at X, he reports to Brin. (“Sergey is Bruce Wayne, and I’m Lucius Fox,” Teller says.) Colleagues say that since Page became CEO in late 2011, Brin spends most of his time immersed in the technical details of several projects at Google X. Although he declined several requests to speak for this story, on a typically bucolic day at the Google campus in Mountain View, Calif., Brin happens by a reporter and two Google spokespeople eating lunch outside and spontaneously joins the group. “I think I’m going to spend most of my time now on cars,” he says, by way of introduction. Asked about Google Glass, a project he championed and which he has been photographed testing on the New York City subway, he points to the device perched on his nose and says, “You know, this is basically done.”

(a) Glass is “basically done”? Really?

(b) If Google X is so secret why are Businessweek reporters invited to tour it and profile members of the team?

Wednesday, 22 May 2013