Steve Jobs/James Murdoch E-Book Negotiations

Zachary Seward, writing for Quartz:

The emails have mostly been viewed in the context of the lawsuit, but they also provide an extraordinary view of high-stakes negotiation between the leaders of two powerful firms, Apple and News Corp. They start far apart, but over the course of five days, Apple’s then-CEO Steve Jobs successfully pulls the son of News Corp. CEO Rupert Murdoch over to his side.

Interesting too, that the negotiations came so close to the debut of the iPad.

Wednesday, 22 May 2013