Microsoft still loves their product comparison checklists.
Update: And there’s a TV ad too. It’s cute in a playing-for-second-place way. Microsoft is pitching Windows 8 tablets as the natural rival for the iPad; implicit in this is the dismissal of Android tablets from the equation. The message isn’t “Buy a Windows tablet instead of an iPad” so much as “If you want something other than an iPad, you should buy a Windows tablet.” Are iPad users, en masse, clamoring for multiple apps sharing the screen side-by-side? For PowerPoint? No. This is pitched at people who don’t like the iPad. That’s a play for second place, because most people do like the iPad.
Funny how the tables have turned since the “I’m a Mac / I’m a PC” days.
★ Wednesday, 22 May 2013