Understanding App Store Pricing

Michael Jurewitz, in part one of his excellent series on App Store pricing, compared the prices of apps in the Top Paid (most downloads) vs. Top Grossing (most revenue) in the Mac App Store:

It would seem there really is a substantial difference between this data. In fact, if we take a look at the percentages, apps on the Top Grossing list are, on average, 294% more expensive than apps on the Top Paid list. Meanwhile, the median price of an app on the Top Grossing list (again, the middle of the dataset) is 329% more expensive than the Top Paid list.

The whole series is worth reading, and his talk on the subject from Çingleton Deux serves as a great summary. If I made an app, I’d study his advice closely.

Thursday, 6 June 2013