Marco Arment on Vesper

Marco Arment:

From the outside, then, it’s easy to be dismissive or even resentful: How can these guys launch a relatively expensive text-note app that’s missing so many features of competing text-note apps?

Balls.

It takes balls to release an iOS app in 2013 for $4.99.

It takes balls to enter this extremely crowded category.

It takes balls to release a note-shoebox app in 2013 that has no sync, import, or export.

It takes balls to name your note-shoebox app after a cocktail nobody has heard of, then to age-rate the app “12+ for mild alcohol references” just so the cocktail’s recipe can be included in the Credits screen.

★ Friday, 7 June 2013