Mike Elgan on the Design of iOS 7

Mike Elgan:

Here’s the thing: The appeal of one type of color treatment over another is culturally determined. Apple’s super bright iOS 7 colors tend to shock Europeans and Americans, who favor increasingly dark, bleak, post-apocolyptic color schemes. (Just look at Superman’s new suit!) But super-bright colors like the ones in iOS 7 are perennial favorites through Asia, including China and India, and also throughout much of Latin America.

In short, Apple’s color scheme may astonish and disappoint jaded Northern and Western urban geeks. But these colors will be an international crowd-pleaser.

Interesting theory.

★ Saturday, 22 June 2013